WealthEngine’s Major Gift (MG) Model allows users to identify who, among the constituents in their donor base, is likely to be a major gift donor. This is determined based on an evaluation of characteristics or patterns that are most indicative of major giving among your donors.
The attached article will cover:
- What you will learn
- When to use it
- How long it takes
- Deliverables
- Customer and WE Attribute Inputs
- Model Output